How Important Is Off-Page In Your Overall SEO Strategy?

Off-page SEO is an essential component of a successful overall SEO strategy because it involves activities outside of your website that significantly influence your site’s ranking in search engine results. Unlike on-page SEO, which focuses on optimizing elements within your site, off-page SEO is about building authority, trustworthiness, and relevance by gaining backlinks, social signals, and positive brand mentions across the internet.