What Are Transactional Emails In Ecommerce? Demystified With Tips And Examples | SFWPExperts
What are the different examples of Transactional email in woocommerce?
1. Purchase Completion Email (Order/Receipt)
After completing the purchase, every customer looks for order confirmation details and purchased a product receipt. These types of details are sent right away after the customer successfully purchases the product.
If you are an eCommerce retailer then you need to send an order confirmation email to your recipient because this type of email contains order and delivery details. By sending order confirmation transaction email you are letting your customer know that their order has been placed and they will be receiving the order soon.
When your customer purchases a product from your store that means they are interested in your product and by recommending them products through transactional email. You can improve your store sales performance and revenue.
As you can see in the example, after completing a purchase amazon is sending their customer confirmation mail that contains order details and product recommendation. This type of transactional email has more than 60% open rate. So, you can use it as a marketing opportunity to promote products that are similar to purchased products.
Order confirmation emails are not limited to sending receipt and order details. If you are into selling digital products then you can send ebook, pdf, or any digital products by embedding it into transactional email.
2. Welcome Email
A welcome email plays an important role in acquiring customer’s attention on your eCommerce website. Most of the retailers don’t utilize this opportunity but if you want to create a long-lasting memory of your store on the user’s memory. Then it is important to craft an enticing welcome email that can reflect your business message.
Whenever a user is setting up a new account or subscribing to your email list then a welcome email will automatically be forwarded in their inbox. If you want your welcome email to be effective then try to craft an engaging email by offering sign-up discount or wallet top-up.
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