What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) refers to leveraging AI-driven generative models to enhance various aspects of search engine optimization (SEO). While traditional SEO strategies involve optimizing website content for search engines based on known ranking factors such as keywords, backlinks, and site structure, GEO involves using AI to create, adapt, and optimize content dynamically based on data insights, user behavior, and emerging trends. GEO can generate more relevant, personalized, and engaging content, helping to boost visibility and rank higher in search results.